From Expert to TV News Star: Elevate Your Brand

April 29th, 2025, 9:00 AM — 11:00 AM

About the Event

How to go from expert to featured guest on TV News: Take your expertise to the next level to grow your brand.

There is some publicity that money can’t buy and being featured as an expert on TV is one of them. When a customer sees your face as the trusted voice in the media, you’re elevated to the next level which cannot be achieved by purchasing an advertisement or even winning an award. This kind of trust is something that you cannot put a price on.

What if you had the insider information of what TV news networks were looking for in a great guest? What should you say to talk in compelling soundbites that will establish your credibility and get you invited back? What are the tricks of the trade to pitch, book and be visually appealing in a stellar TV news appearance?

This exciting hour-long presentation shows experts who are already superstars in their field of expertise how to transfer those skills to the screen.

Lynn Smith’s 20 years in journalism and over 10 years in the country’s most prestigious newsrooms are now yours in this insider information-filled talk that will show you how to pitch, book, and shine in a TV News appearance that will elevate your personal and company brand with marketing you cannot buy!

You will learn what makes a compelling pitch that has a timely news peg that producers can’t resist in a time-starved 24-hour news cycle. You will understand the roadmap to getting in the door to seemingly untouchable decision-makers in TV news. And you’ll understand how to shine once you are selected to speak on the topic you are already an expert on.

Are you ready to take your expertise to the next level?




Lynn Smith